Sentiment mapping is the next generation polling and commenting technology. Sentiment maps allow organizations to create their own polls and take a snapshot of people's opinion on any subject matter. Micro-communities are automatically created around each topic. The map can be distributed virally by posting to Facebook, Twitter or added to any site blog. Results are displayed on a heat map that represents global geographic sentiment or public opinion on a specific topic.
Sentiment maps empower news spectators to become news creators. Micro-communities are formed around debates on global hot trending topics. As the debate grows, participants become entrenched, wanting the latest news updates on these topics.
This user stickiness leads to:
- An increase in the frequency of online visits
- An increase in the length of online visits
- An increase in page visits
- Customer loyalty
- Extended customer reach through viral marketing
Ultimately driving subscription revenue and boosting advertising revenues
Feature Highlights:
- Polling
- Micro-blogging
- Global sentiment heat map
- Interactive sliding ruler to monitor sentiment changes over time
- Posting to Facebook, Twitter, blogs
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See Live Sentiment Maps at http://www.qulse.com
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